Ethical SEO applies to SEO techniques, not to individual SEO practitioners. It's important to make this distinction between people and techniques.
A range of strategies and tactics are available in order to perform search engine optimization. DMD Designs evaluates the ethics of various search engine optimization techniques. In essence, the site owner and their SEO are the same entity. Site owners have something to gain by attracting searchers (self-qualified, relevant traffic) to their site, and they have the most to gain if those searchers convert into something meaningful. Conversions range from reading a message to becoming a lifetime customer.
From a site owner's perspective, the action that does the most good and is the one that recognizes the fundamental reason why a site is not performing optimally in search results and fixes that fundamental problem; thus improving the site and the search results.
DMD Designs understands that searchers have something to gain if they obtain the search results that best match their queries. Therefore any aspect of search engine marketing (whether perpetrated by search engines, site owners or another party) that provides searchers with search results that best match their query is optimal. Accordingly each website’s SEO is uniquely customized to obtain maximum Internet exposure.
Contact DMD Designs today for more information and to learn how DMD Designs will improve your Internet visibility.